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  • Wise words of advice from the owner of @nativeflowercompany, Pamela. 🙌 Pamela’s ability to connect with her community has been a factor she attributes to the success of Native, which has expanded to deliveries and corporate events in the scenic retreats of Utah.

Click the link in our bio to read more about how Native Flower Company got started. 🌸🌼
  • Our 2019 Spotlight Winner @tedisarah had a chance encounter at a grocery store back in 2013 that led her to adopt a more plant-based/cruelty-free lifestyle. “I was so inspired by everything I was learning about the benefits of a plant-based diet for our health, our planet, and the animals, that I wanted to share what I’d learned with anyone who was interested in listening.” That inspiration soon turned into a full-fledged lifestyle blog. "My blog is all about spreading good around the world and trying to live each day a little kinder, a little gentler, a little happier and a little healthier. Everything you’ll find on tedisarah.com will in some way, shape or form make this world a better place for people, animals and/or the planet." And her cute pup Pani's guest appearances make it even better. 🐶

Tedi found her Perfect Place to Blog with us, is it your turn next? Click the link in our bio to read more of Tedi's story!
  • “I’ve been in the floral industry in different ways since I was a child. My dad was a wholesaler and would deliver to garden centers and flower shops where I had the opportunity to tag along. In high school I was a delivery driver,” Pamela, the owner of @nativeflowercompany, tells us.

Since starting Native in 2012, Pamela has learned a thing or two about running a business. Her rule of thumb as an entrepreneur is to “reach out to fellow business owners and see people in your own industry as colleagues and not competitors. You’re all in this together.” 💙🙌 Pamela found her #PerfectPlaceTo sell her beautiful floral arrangements through us. Is it your turn next?

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Successful Email Marketing Tips

Email marketing is very of popular just like the social media. It has been very effective in driving the sales as well as attracting and retaining customers. The process of creating an effective marketing campaign via email can help in boosting your sales and retaining your potential customers. It is also helpful in ensuring that your customers are fully satisfied. The following tips will help you in sending effective emails.

Catchy subject lines

Weak subject lines can prevent your emails from being opened. The subject line in the email is very crucial .This is the first thing to be seen by the recipient. You need to be very consistent with the brands. A light email subject line can also be used. This is helpful in creating a more humorous approach to your communications. The following points will help you in creating such a catchy subject line when you are sending your emails.

  • Inform them what is inside
  • Using actionable language
  • Mentioning a mutual connection
  • Asking a question

Personalizing

This can work in two different ways. You can use the recipient’s name if you have it in the introductory line. For instance, you can use something simple as ‘’Hi Mary’’. Most of the email marketing platforms including Constant Contact and MailChimp have special tools which allow you to automatically fill in the recipient’s first contact name in the email blasts. This can be followed by a friendly greeting in case you are having a working relationship with your recipient. This is considered to one of the greatest ways of personalizing your message.

By adding value

Nowadays, people are inundated with emails on a daily basis; day-in, day-out. This means that you need to think carefully before sending any email. Try to ask yourself what would distinguish your email from the rest. Remember that you are joining the email list to receive something valuable for being signed up. Your email list should be taken as something special. You also need to treat your potentials subscribers in the same manner.

 

Emails which are related to sales must include all the exclusive deals meant for your email subscribers. It is also important that you update your existing customers by giving them new tricks and tips which might be helpful to them.

Getting right to your point

Just try to figure out how people read emails. Most of the mails are scanned right from the subject line and the preview pane. They are not read entirely. You should, therefore, avoid inundating the beginning of the emails by use of over-abundance icons, images, and introductory language. Instead, you should try to utilize that space to address your critical points.